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DIGITAL PRODUCT PROFIT PLANNER

Price your work.
Plan your profit.

Turn a product idea into a clear set of numbers. Compare platform fees, include your costs, and find your break-even point.

✓ Start with three inputs✓ Compare platform costs✓ See every assumption
YOUR PLANNING DESK

Let’s run the numbers.

Try an example
New here? Start with an example, then make it yours.How it works
  1. Choose an example

    Try Ebook above. The numbers are illustrative, not sales forecasts.

  2. Enter your assumptions

    Choose a platform, then enter price, monthly orders and costs. Results update as you type.

  3. Read the three answers

    See estimated monthly profit, break-even orders and the price needed for your profit goal.

  4. Test a cautious plan

    Lower orders or add refunds. Compare platforms below, then save or export your scenario.

All amounts are USD. Estimates are before income tax, not actual bank payouts. See the model’s limits →

01

Start with three inputs

USD

Get a quick estimate first. Add costs only if you know them.

The platform fee preset is included. Check assumptions.
Quick estimate

Uses no extra delivery, marketing, overhead or creation costs until you add them below.

More sales assumptionsOptional
02 · Add your costsOptional

These start at $0 for the quick estimate. Add them for a more realistic plan.

Spreads the cost across your plan; it does not change when cash was spent.
03 · Set a profit goalOptional
Used for the target-price result. Before income tax and after the costs above.
Advanced fee assumptions +Adds 1.5% for Lemon Squeezy and 1.5% for US Stripe / Payhip. No FX markup; Gumroad processing stays at its published baseline.
Conservative default. This is your assumption, not a universal refund policy.
YOUR MONTHLY OUTLOOKLemon Squeezy
—

Estimated monthly profit after fees and optional costs · before income tax

Net margin —Sales retained —
Break-even orders—to cover this month’s modeled costs
Price for your profit goal—at the order count you entered
Modeled transaction fees—of initial sales revenue
SALES SCENARIO

What happens as sales grow?

Monthly profit

Each point estimates monthly profit at a different order volume. The filled dot is your current plan; the dashed marker is the modeled break-even point.

Saved plans stay in this browser. Share links contain your assumptions.

SAME PRODUCT. DIFFERENT FEES.

Compare your platform options.

View sources

Same price, orders and business costs. Click a row to explore a platform. Features and tax responsibilities differ.

Platform cost comparison under your current sales assumptions
PlatformTransaction feesMonthly planMonthly profitBreak-even
US card-processing baselines · USD · one-time paymentsOfficial fee sources
FOLLOW THE MONEY

Where your revenue goes

A SMALL PRICING EXPERIMENT

Change the price.
See the trade-off.

Order count stays the same here. Real demand may change with your price.

How to use a price floor
PICK UP WHERE YOU LEFT OFF

Your saved plans

On this device only

A plan, with its assumptions in plain sight.

Estimates exclude income tax, sales-tax effects on fees, payout deductions, currency conversion, chargebacks and affiliate fees. Platform availability depends on your country and product. This is a planning model, not a settlement statement.

Read the calculation method
THE NUMBERS ARE JUST THE START

Build a better launch plan.

All guides
FIRST LAUNCH

How to Price a Digital Product With No Sales History

Compare three launch prices with explicit cost and sales assumptions. Find a survivable first test without pretending a calculator can predict demand.

6 min read
PAYHIP PLANS

Payhip Free vs Plus vs Pro: When Should You Upgrade?

Compare Payhip plan costs at $500 to $5,000 in monthly sales. Work out upgrade thresholds, separate payment processing, and avoid the Free-to-Pro trap.

6 min read
AD PERFORMANCE

ROAS vs Profit: Why a 2x Return Can Still Lose Money

Reconcile revenue ROAS with refunds, transaction fees and fixed costs. Follow a $2,000 sales example and calculate a break-even ROAS for its assumptions.

6 min read
AD BUDGET

How much can you spend on ads for a $29 digital product?

Calculate an ad-cost ceiling after refunds, fees and overhead. Test a $29 product example, then see how discounts and lower sales change the budget.

7 min read
START HERE

Digital Product Break-even: How Many Sales Do You Need?

Calculate break-even sales for a digital product. Work through creation costs, platform fees and per-order costs with a reproducible example.

5 min read
PRICING

How to Price a Digital Product for Your Profit Goal

Find a digital product price that covers fees and costs at your expected sales volume. Follow a worked example, then test discounts and refunds.

4 min read
PLATFORM CHOICE

Digital Product Platform Fees: Compare the Total Cost

Compare Stripe, Gumroad, Lemon Squeezy and Payhip beyond their headline fees, including monthly plans, operating costs and included services.

4 min read
COST PLANNING

Digital Product Refunds and Customer Acquisition Costs

See how refunds, retained fees and customer acquisition costs affect digital product profit. Use a worked example to avoid double-counting costs.

4 min read
A FEW GOOD QUESTIONS

Before you start.

Is this my actual bank payout?

No. This estimates product profitability from the assumptions you enter. Actual payouts can include taxes, currency conversion, payout charges, reserves and adjustments that are outside this model.

Can I use it outside the United States?

Yes, as a USD planning model. The Stripe and Payhip processing presets use US account rates; replace them with your own fees for another country. Platform eligibility and tax obligations require a separate check. This tool does not convert currencies.

Why do Gumroad fees look higher than 10%?

The direct-sale preset adds the separately published card-processing fee and fixed fees. It also models the published volume discount. See the linked fee source for eligibility and current details.

Will you upload or store my business numbers?

Calculations run in your browser. Saving a plan uses this device’s local storage. A copied share link includes the plan in its URL fragment; anyone with that link can read it. We do not provide cloud accounts or synchronization.

Is it free?

Yes. Calculating, comparing, saving locally and exporting are available without an account or payment. There are no subscriptions to this website in the current version.

Name your plan

Stored only in this browser. Clearing browser data removes saved plans.

Your share link

Anyone with the link can see the assumptions. No saved-plan name is included.