THE CREATOR’S FIELD NOTES
Make the numbers useful.
Practical explanations and worked examples for the decisions behind your next launch.
START HERE
How many sales does your digital product need to break even?
Separate creation costs, ongoing expenses and per-sale costs to build a useful break-even plan.
5 min read PRICINGWork backward from the profit you want to keep
A target-profit price is a starting point for testing an offer, not proof that customers will pay it.
4 min read PLATFORM CHOICEThe cheapest payment fee is not always the cheapest business
Compare a processor, a storefront and a merchant of record without treating them as identical products.
4 min read COST PLANNINGModel refunds and customer acquisition before you buy ads
Make the cost of refunded orders and paid traffic visible in your product economics.
4 min read